We developed the new design concept for Hasbro's German-language version of its website. We were in charge of design and layout and had been commissioned by Minkenberg Medien, which is responsible for the relaunch of the new website for the global maker of toys.

Here's an example of the Beyblade page, a futuristic twist to the classic top. It shows how the modular spatial concept for the new design can work in a complex manner and it doesn't have to appear confusing.

We developed the new design concept for Hasbro's German-language version of its website. We were in charge of design and layout and had been commissioned by Minkenberg Medien, which is responsible for the relaunch of the new website for the global maker of toys.

The website is based on a content management system. It includes a walk-through of the brands, e.g. MB games, Monopoly, Beyblade, Parker, Pokemon, Furby, and many others from well-known makers of games.

We pursued two different strategies at the start until we had developed them to a certain level of maturity. The first strategy worked with an abstract idea by which a menu is placed in the center of the page and acts as a distributor in the heart of things. The content would be distributed over two areas separated by the menu. The second strategy for the Hasbro design was based on a dynamically arranged modular setup that would give the traditional corporate communication of Hasbro a very modern look. We distanced ourselves from both strategies in the course of their development ...

For testing purposes we produced a variety of spatial concepts for the interface in order to find the best distribution of the various functional areas, such as navigation, group 1 teaser, group 2 teaser, sidebar menus, search boxes, etc.