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The network solutions specialists Netfarmers GmbH commissioned okamo with a complete overhaul of their website design. The implementation of the new website will be handled by our in-house content management system mikaa strictly content. Netfarmers offers services ranging from design and implementation of complex projects related to network technologies and telecommunications, to certified training programs. Together with the management of Netfarmers we identified three core fields of business. The visualization of these three lines of action is at the heart of our design. Besides consulting and training services Netfarmers also offers complete individual business network solutions.
The starting page of the new netfamers site emphasizes in its top area the three main units of the company: cosulting, solutions and training. Below that, a couple of points of entry have been created to access all the information on the website. That way the front page mirrors the over all structure of the website. A special feature is the keyword list. The Netfarmers are tagging their training information with relevant keywords. Via keyword list users are able to bypass the classical menue tools an directly access info pages for certain courses.
The three fields of business: Consulting, Solutions and Training.
The color coding additionally structures the website.
The starting point for the design process was the associative space around the Word ‹Farmer›, facets of landscape, growth and cultivation. We wanted to show these aspects and combine and them with elements of modern technology.
The reduced use of color sets a certain tone and was quickly expanded to a color coding system.
The color coding was subject to constant change...
The key visuals were subject to extended discussions with the client...
Different graphic styles have been applied to condense the fields of work visually and meet the perception of the client...
In the final stages of the development of the key visuals the focus was on the single characters and their position and look.
